Set a coherent allocation
Strategic allocation connects objectives to broad exposures. It should account for assets outside the investment portfolio, including business interests and property concentrations.
Balance competing needs
Growth, income, liquidity and capital stability are rarely maximized together. Stating which trade-offs are acceptable helps evaluate whether a proposed approach is coherent.
Measure what matters
A reference benchmark can provide context but may not capture personal objectives. Evaluation should consider costs, risk and progress toward the intended purpose.